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How can we add value to your brand?
Legal4Marketing was born as a legal consultancy and training for companies and celebrities. We focus on marketing, innovation, advertising, image, reputation and other subject matters related to brands, hand in hand with experts who have capitalized an extensive experience in business and corporate management.
Legal Marketing
Program
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Legal Consultancy and training
Specialized advice and training in legal matters for marketing, with a comprehensive vision,from the product development in its innovation stage up to its subsequent market launching.
Brand and Product Development
The Brand, its associated claims, packaging and formulation go through an extremely complex and multifunctional process. At this stage, legal advice is key to prevent possible contingencies and ensure success.
Advertising
Advertising spawns an emotional commitment with the consumer, which implies a great social responsibility for the Brand.Regulations and penalties at a global level are becoming increasingly strict and therefore it is fundamental to count on a preventive legal advice before third parties and authorities so as to ensure that legal is not an obstacle at the time of communicating.
Compliance & Reputation
Legal issues have an economic (fines, penalties, compensations), orpersonal impact for the person in charge of the business. They even end up by affecting the most important assets: the image and reputation of the brand. Re-build them will take a years of effort at best. Our priority is to take care of your reputation through compliance culture.
Talent and Celebrity Representation
“A brand for a Company is like a reputation for a person”. One of our goals is to advise artists, athletes, actors, celebrities and influencershelping them to protect their image, credibility and their contractual relationship with third parties.
Social Networks and New Digital Platforms
Social Networks have become one of the most powerful advertising and marketing spaces. Our legal adviceaccompanies the evolution and challenges of these new communication platforms.
The brand is for the company what the reputation is for a person.
LEGAL CONSULTANT
Mariano Luna
Commercial and marketing lawyer with a wide corporate expertise in public and governmental matters related to cosmetic and pharmaceutical industry at a local and global level.
Wide experience as counsellor for product categories. Outstanding member of Brand Committees, in charge of a professional team from all over the world with the mission of coordinating the legal advice in general and the business external issues. Representative and permanent member of the global brands leading teams based mainly in the United Kingdom and Europe, Bombay, Brazil, Mexico and the United States. Particular ability to lead, motivate and influence groupsaiming at the achievement of the business strategies implementation. Owner of a global mindset and experience to operate at a strategic level in a corporate environment with the skills to assess risks that may have long-term consequences. Member of the National Advertising Self-Regulation Council.
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